4 Wall Marketing for Restaurants w/o Ever Leaving Your Store!!

4 Walls Marketing - How to Grow Sales With Out Ever Leaving Your Store!!!!

Below are the 5 keys to marketing. These filters allow you to think through all of your marketing ideas.

1. What are the five keys of marketing?
   1. Build check average
   2. Increase frequency of visits
   3. Increase group size
   4. Drive Trial
   5. Protect long term customer base

Next, it's important to outline real world ideas that you can apply immediately to your already very busy day.

1. What in-store actions can we take to execute each of these marketing fundamentals?

Build Check Average

• -  Confirm all orders are rung in accurately with proper mods when necessary
• -  Offer samples of specialty food and drinks items
• -  Use drink orders against each guest while seated together
• -  Upsell dessert, after dinner drinks, and shareables
• -  Ensure proper portioning on all dishes Increase Frequency if Visits

• -  Work to eliminate mistakes with each order
• -  Be knowledgeable about the menu and facilitate guests to the right meal/drink
• -  Build relationships with guests (This is what will differentiate us)
• -  Refer guests to IG pics and call us out (in a positive way)
  Increase Group Size

• -  Build relationships with guests so they feel like a VIP, this will make them invite their friends
• -  Bring extra energy to the “guest of the day” – will be called out on IG each day based on ourfollowers – If that follower shows up on the same day they are called out, they eat for free
• -  Execute TOGO without mistakes – including being on time and proper portioning
• -  Mistake free execution of the food will make guests “rave” about their experience
  Drive Trial

• -  Properly sample drinks and food specials
• -  Build TOGO sales through dine-in guests by offering complimentary take-home meals
• -  Execute TOGO orders without mistakes, including being on time
• -  Organize events with local companies, sporting groups and apt complexes to attract new guests
• -  Sample to guests while they are waiting for a table
• -  Offer samples whenever a guest asks about an item/ingredient
  Protect Long Term Customer Base

• -  Work with the kitchen and the bar to protect guest wait times (30 second greeting, 5 min drink time, 20 min food time max)
• -  Build relationships daily (maintain a list)
• -  Order properly to avoid 86ing an item